Job Description

Coca Cola Vacancies – Channel Specialist : HORECA – Midrand

Coca-Cola Beverages South Africa (CCBSA) is recruiting for a Channel Specialist : HORECA within the Sales & Marketing Department. This role focuses on driving brand execution, business alignment, and performance within the hospitality, restaurant, and catering (HORECA) channel.

Role Purpose
The Channel Specialist : HORECA is responsible for implementing regional brand marketing plans, supporting promotional activity, managing key customer relationships, and ensuring effective execution of new product launches. This position bridges the gap between global brand strategies and regional market needs to deliver impactful results in the HORECA segment.

Key Responsibilities

• Collaborate with the Monster Energy Company (MEC) marketing team to execute regional brand plans aligned with global brand strategies

• Support the development and delivery of joint business plans with HORECA teams to ensure consistent performance and strategic alignment

• Provide promotional and activation support to sales and customer teams across regions to drive campaign effectiveness

• Work with Category Management and Commercialisation project teams to ensure timely and successful new product launches within the HORECA channel

• Build and maintain top-level relationships with key customers, supporting joint initiatives and identifying growth opportunities

• Implement national brand campaigns and tailor activations for regional relevance while maintaining brand integrity

• Evaluate promotional activities and campaigns, delivering actionable insights for continuous improvement

• Collaborate with Trade Marketing to identify innovative solutions and ensure successful execution of campaigns and product rollouts

• Partner cross-functionally with internal stakeholders to ensure alignment and execution of strategic objectives

• Ensure reporting, performance tracking, and communication of results are consistently maintained

Functional Capabilities

• Execution of brand marketing strategy

• Joint business planning with internal and external stakeholders

• Management of promotional campaigns and activations

• Product launch and commercialization support

• Customer relationship and account management

• Localized execution of brand promotions

• Campaign analysis and performance reporting

• Trade marketing collaboration and innovation delivery

Key Business Indicator

• Delivery of execution performance aligned to Brand Direct Marketing Expenditure (DME) and Annual Business Plan (ABP) targets

Minimum Requirements

Education

• Bachelor’s degree in Marketing, Business Administration, or related field

• Postgraduate qualification such as an MBA or Master’s in Marketing is advantageous

Experience

• Minimum 5 years in FMCG sales, trade marketing, or key account management within hospitality or related sectors

• Proven experience in brand marketing execution, joint business planning, and promotional coordination

• Familiarity with digital marketing tools, campaign execution, and product commercialization processes

Skills

• Ability to translate global brand objectives into regional execution strategies

• Strong collaboration with internal teams and external partners

• Experience managing impactful marketing campaigns tailored to regional markets

• Skilled in promotional logistics and campaign evaluation

• Strong relationship management with key HORECA customers

• Analytical proficiency in campaign performance and business reporting

This opportunity is ideal for a results-driven marketing and channel execution professional passionate about the HORECA industry. Preference will be given to suitable equity candidates in line with CCBSA’s Employment Equity Plan.

Qualified candidates who meet the specified requirements are encouraged to apply.

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