Senior Manager – Marketing & Revenue Management

Company: MTN Uganda

About MTN
MTN Uganda is a purpose-driven, value-led organization committed to creating experiences that inspire employees, customers, and stakeholders. We foster an environment where every member of our Y’ello Family is empowered to thrive, innovate, and achieve their full potential. Our mission is to build a rewarding workplace that drives creativity, productivity, and meaningful results while staying grounded in integrity and our core values.

Main Purpose
To lead the development and execution of MTN Mobile Money strategy and value propositions. Drive optimal pricing structures to ensure profitability and manage the overall MTN MoMo brand strategy across ATL, BTL, and TTL channels. Provide actionable insights through analysis of customer behavior, channel performance, market competition, and macro-environment factors.

Key Responsibilities

Pricing Strategy and Implementation

• Develop, maintain, and implement a comprehensive pricing framework and methodology.

• Build and manage tools and models to assess MTN’s value drivers and provide analytical support for strategic decisions, including major investments and new product pricing.

• Optimize value propositions by developing competitive, segmented pricing strategies.

• Validate strategic assumptions for business cases to ensure alignment with MTN’s Business Plan.

• Innovate in pricing, bundling, and packaging strategies to enhance market competitiveness.

• Collaborate with business units to develop business models and planning frameworks.

• Ensure pricing strategies are clear and attractive to target customers through coordination with Product Managers and Marketing Communications.

• Conduct market analysis, track competitor performance, and provide recommendations to preserve and expand market position.

Brand and Media Management

• Develop and execute integrated brand and media plans in collaboration with cross-functional teams.

• Lead brand research, consumer insights, and market analysis to shape brand strategy.

• Ensure consistent messaging, brand integrity, and effective touchpoints across all channels.

• Manage end-to-end brand campaigns, content creation, and marketing collateral.

• Implement initiatives to enhance brand awareness, perception, and loyalty, tracking key performance metrics.

• Guide media strategy, evaluate proposals, and optimize spend by target segment.

• Coordinate with agencies and media partners, managing contracts, SLAs, and campaign timelines.

• Improve efficiency of brand marketing processes and provide strategic insights to executive teams.

Education

• Bachelor’s degree in Statistics, Economics, Commerce, or related field.

• Postgraduate qualifications advantageous.

Experience

• 5–7 years in business analytics, pricing, market research, financial modeling, or product evaluation.

• Experience supervising or managing teams in medium to large organizations.

• Prior experience in the mobile or telecom industry preferred.

• Proven ability to influence management-level stakeholders.

Skills & Knowledge

• Products, services, and solution knowledge.

• Systems and software proficiency.

• Project management, communication, and negotiation skills.

• Financial acumen and assertiveness.

Behavioral Qualities

• Integrity, creativity, persuasiveness, and team collaboration.

• Detail-oriented with the ability to operate strategically and tactically.

Our Commitment
MTN Uganda offers a dynamic and rewarding environment where employees can innovate, thrive, and achieve their full potential while contributing to the growth of a purpose-led organization. We are committed to fostering a culture of empowerment, creativity, and shared success.