Job Description

Coca Cola Vacancies – Coca Cola Vacancies

Special Events Manager

Company: Coca Cola Vacancies

Job Description
Coca-Cola Beverages South Africa (CCBSA) is seeking a skilled Special Events Manager to join our Marketing Department in Polokwane. Reporting to the Regional Sales Execution Manager, this role is responsible for developing and executing a Special Events plan that drives brand relevance, supports revenue growth, and enhances market presence.

Key Purpose
Develop and implement a Special Events strategy aligned with business objectives to increase brand visibility, market share, and revenue.

Key Duties & Responsibilities

• Collaborate with Brand and Commercial teams to implement the national special events plan within the region.
• Work with Sales Execution and Commercial teams to develop a regional annual special events plan and budget aligned to business strategy.
• Review and update regional and national plans to maximize ROI.
• Drive execution of the events plan through the Special Events team, ensuring compliance with event standards and requirements.
• Establish frameworks by event type or category to ensure execution aligns with company guidelines and standards.
• Maintain and develop stakeholder relationships that add value to brand and revenue.
• Identify market event opportunities to enhance brand presence and revenue exposure.
• Monitor and manage allocated budget to ensure effective cost control.
• Ensure compliance with health, safety, and legal requirements for all special events.
• Compile and present reports detailing product categories and market impact of special events.
• Manage and maintain special event assets, including coolers, vehicles, and branding materials.
• Monitor adherence to execution standards for special event customers and activities.
• Coordinate training and provide on-the-job coaching to strengthen Special Events capabilities.

Skills, Experience & Education

Qualifications & Experience

• Relevant formal qualification in Sales, Marketing, Public Communication, or related field.
• 5–7 years’ experience in Sales and/or Marketing roles.
• Experience in event management or experiential marketing is advantageous.
• Computer literacy, including MS Office proficiency.

Knowledge

• Market knowledge and RTM principles
• Sales and Marketing practices
• Company policies, procedures, and business systems
• Product knowledge and business objectives
• Market execution standards, customer service standards, and distribution systems
• Awareness of competitor trends and market dynamics

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