Job Description

value logistics – Sales Representative

Sales Representative – Value Logistics

Purpose of the Role

The Sales Representative is responsible for identifying, recruiting, growing, and retaining key customers in the Free State region, including spaza shops, forecourts, and wholesalers. This role focuses on building strategic relationships, driving sales and margin growth, and effectively managing customer debt to ensure long-term business success.

Key Responsibilities

• Identify and recruit new customers within the assigned region, achieving monthly and quarterly acquisition targets
• Maintain and grow the existing customer base to meet or exceed sales volume and margin objectives
• Build and nurture strong customer relationships, ensuring regular contact and high satisfaction
• Manage customer credit to maintain debtor days within agreed limits and achieve on-time payments
• Conduct regular customer visits and calls, including order-taking and presenting new product lines
• Monitor, record, and report customer feedback to management for continuous improvement
• Deliver excellent customer service, resolving queries within agreed turnaround times
• Execute business strategies such as marketing campaigns and promotions, tracking performance against objectives

Minimum Requirements

• Grade 12 (Matric)
• Minimum 5 years’ experience in sales within the FMCG sector
• Proven track record as a successful sales representative
• Excellent verbal and written communication skills
• Valid driver’s license with willingness to travel extensively
• Proficiency in CRM systems, MS Office, and mobile sales tools

Skills and Competencies

• Strong knowledge of the FMCG market and industry dynamics
• Proven selling and deal-closing abilities
• Excellent negotiation skills to achieve mutually beneficial outcomes
• High resilience and persistence in meeting targets
• Active listening skills to understand and respond to customer needs
• Clear and confident communication, both verbal and written
• Ability to build and maintain strong business relationships
• Entrepreneurial mindset with a proactive, opportunity-driven approach

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