Forecourt Sales Representative – Value Logistics

Purpose of the Role
The Forecourt Sales Representative is responsible for managing and expanding sales within petrol station forecourts and convenience retail outlets. This role requires a strong understanding of forecourt operations, high-volume trading environments, and rapid stock turnover. The position focuses on driving sales growth, ensuring optimal product availability, and building strong relationships with site managers and forecourt teams.

Key Responsibilities

Sales & Account Development

• Develop and grow customer accounts within the forecourt and convenience retail channel, with a focus on beverage and snack categories

• Manage and promote private label product ranges

• Deliver high-frequency service to ensure consistent stock availability and merchandising standards

• Build and maintain strong relationships with forecourt managers and on-site staff

• Monitor stock levels and coordinate timely replenishment to prevent out-of-stock situations

Promotions & Merchandising

• Execute promotional activations in line with approved promotions catalogues

• Manage point-of-sale execution and in-store promotional compliance at forecourt sites

• Track performance of key and fast-moving SKUs and recommend range and assortment improvements

• Ensure visual standards and merchandising requirements are consistently met

Route Management & Reporting

• Execute customer visits according to defined route plans, prioritising forecourt locations

• Maintain strict adherence to NDDs and service-level expectations

• Support credit control processes and reconcile on-site transactions and payments

• Compile and submit detailed activity and performance reports specific to the forecourt channel

• Provide insights into consumer buying behaviour and forecourt purchasing trends

Minimum Requirements

• Grade 12 (Matric)

• 5 to 10 years of sales experience, with a minimum of 3 years in forecourt or convenience retail sales

• Excellent communication skills

• Proven track record of achieving sales targets within the past 12 months

Skills & Competencies

• Strong understanding of the sales process and forecourt retail dynamics

• High confidence with a positive, results-driven approach in a fast-paced environment

• Strong accountability and ownership of responsibilities

• Resilience and ability to engage customers with conviction and professionalism

• Active listening skills to identify and respond to customer needs

• Excellent rapport-building and interpersonal skills

• Entrepreneurial mindset focused on continuous improvement

• Technological proficiency in Microsoft applications and handheld sales devices