Permanent Sales Channel Lead Traditional Trade – Coca Cola Vacancies
Job Description
Get daily job updates directly on WhatsApp
Coca Cola Vacancies – Sales Channel Lead Traditional Trade
Sales Channel Lead Traditional Trade
Company: Coca Cola Vacancies
Job Description
Coca-Cola Beverages South Africa (CCBSA) is seeking a talented Sales Channel Lead Traditional Trade to join our Sales department in Bloemfontein. Reporting directly to the Regional Manager Sales, this role is responsible for driving route-to-market excellence, revenue growth, and high-performing sales team development across traditional trade channels.
Key Duties & Responsibilities
Sales Execution and Route-to-Market Excellence
- Ensure trade execution aligns with Route-to-Market (RTM) principles.
- Drive execution standards, call adherence, and in-trade performance to increase volume and market share.
- Monitor and implement channel and promotional campaigns to maximize compliance and ROI.
Revenue and Profit Growth
- Deliver sustainable volume, net sales revenue, and margin growth.
- Optimize pack penetration and pricing strategies across all territories.
Sales Team Development and Performance Management
- Build and lead a motivated, high-performing frontline sales team.
- Provide regular coaching, feedback, and training.
- Set and cascade team and individual goals, monitor KPIs, and address capability gaps.
- Develop a strong talent pipeline for key roles.
Customer Relationship and Service Excellence
- Maintain high levels of customer satisfaction through effective communication and CRM responsiveness.
- Resolve customer issues promptly to reinforce CCBSA’s brand and loyalty.
Effective Resource and Asset Utilization
- Ensure optimal use of trade tools, coolers, vehicles, equipment, and promotional materials.
- Oversee asset maintenance, compliance, and ROI in line with company policy.
Governance and SHERQ Compliance
- Adhere to governance protocols, including Risk and Control Matrix standards.
- Safeguard company assets, mitigate business risk, and protect the license to trade.
Functional Capabilities
- Sales team management and coaching
- Customer relationship management
- Execution excellence
- Operational efficiency
- Performance tracking and reporting
Key Business Indicators (KBI)
- Sales volume vs target
- Revenue vs target
- Outlet volume growth
- Gross revenue
- Activated customer growth
- Customer Loyalty Index (CLI)
- RED scores and PDA adherence
- Strike rate and call adherence
- Asset verification
Skills, Experience & Education
Education
- Formal qualification in Marketing, Sales, or equivalent
Experience
- Minimum 3 years frontline sales experience within FMCG
- Team management experience advantageous
Skills
- Coaching and mentoring team members
- Strong understanding of FMCG sales practices and RTM principles
- Customer engagement and relationship building
- Negotiation and conflict resolution
- Determination to achieve goals and results-driven mindset
- Effective communication across multiple formats
- Proficient in using digital platforms for sales optimization and interpreting sales reports
APPLY NOW
73 total views, 1 today
and then