Job Description

Value Vacancies – Forecourt Sales Representative

Forecourt Sales Representative

Company: Value Vacancies

Purpose of the Job
The Forecourt Sales Representative is responsible for managing and growing sales within petrol station forecourts and related convenience outlets. This role demands a strong understanding of forecourt operations, excellent relationship management, and the ability to perform in high-volume, fast-paced environments with frequent stock turnover.

Key Responsibilities

• Develop and grow accounts within the forecourt and convenience retail segment, focusing on beverages and snacks.
• Manage private label products effectively.
• Provide high-frequency service to ensure product availability and maintain merchandising standards.
• Build and maintain strong working relationships with site managers and forecourt staff.
• Monitor stock levels and ensure timely replenishment to prevent out-of-stock situations.
• Manage promotional activations, including executing promotions and point-of-sale displays at forecourt locations.
• Track SKU performance, especially fast-moving items, and recommend assortment improvements.
• Provide insights into consumer buying behavior at forecourts.
• Execute visits based on route plans, prioritizing forecourts and adhering to NDDs.
• Assist with credit control and reconcile on-site transactions or payments.
• Compile and present activity reports specific to the forecourt channel.

Minimum Requirements

• Grade 12 (Matric)
• 5–10 years of relevant sales experience, with at least 3 years in Forecourt or Convenience Sales
• Excellent communication skills
• Proven track record of sales achievement over the last 12 months

Skills Requirements

• Knowledge – Understanding of the sales process and willingness to learn continuously.
• Confidence – Maintain a positive, ambitious approach in a fast-paced sales environment.
• Accountability – Take responsibility for actions and results.
• Resilience – Communicate with conviction and provide excellent service.
• Active Listening – Understand and respond to customer needs.
• Rapport Building – Strong interpersonal and relationship management skills.
• Entrepreneurial Spirit – Commitment to continual self-improvement.
• Technologically Competent – Proficient in Microsoft Office and handheld devices.

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