Job Description

Clicks Group Careers – Marketing Manager

Marketing Manager – Clicks Group Careers

Job Purpose
The Marketing Manager will lead the development and execution of the Sorbet brand strategy, ensuring strong brand positioning, customer engagement, and measurable growth across all marketing channels. This role drives integrated campaigns, loyalty programme growth, digital marketing, and franchise support to strengthen brand equity and commercial performance.

Key Responsibilities

Brand Strategy & Positioning

• Develop and implement the Sorbet brand strategy
• Maintain consistent brand identity across all customer touchpoints
• Drive differentiation in the beauty, grooming, and wellness category
• Strengthen brand equity through strategic partnerships and collaborations
• Align brand messaging with key business partners

Campaign Planning & Execution

• Lead the annual marketing calendar aligned to strategic and commercial goals
• Develop integrated campaigns across ATL, BTL, digital, in-store, and PR channels
• Manage seasonal promotions and tactical sales initiatives
• Oversee creative development and agency deliverables

Loyalty Programme Management & Growth

• Own strategy, development, and growth of the Sorbet loyalty programme
• Drive customer acquisition through loyalty-led initiatives
• Increase member engagement, visit frequency, and spend
• Develop targeted campaigns using customer data and insights
• Track loyalty metrics and optimise programme effectiveness
• Collaborate with operations and franchisees to integrate loyalty in-store
• Identify opportunities to enhance customer lifetime value

Strategic Alignment with Clicks

• Align marketing efforts with Clicks to boost brand awareness and equity
• Develop joint customer acquisition initiatives leveraging Clicks database
• Identify cross-promotional opportunities between Sorbet and Clicks
• Drive Clicks ClubCard usage via loyalty programme mechanics
• Partner on campaigns, launches, and promotional activities
• Leverage Clicks media channels and footprint to drive traffic to Sorbet stores

Franchise Marketing Support

• Support franchisees with local store marketing initiatives
• Provide toolkits and guidelines for consistent execution
• Support new store openings and store revamps
• Monitor franchise marketing compliance with brand standards

Digital & Customer Growth

• Lead digital marketing strategy including paid media, social, and CRM
• Grow customer database and loyalty engagement
• Optimise customer acquisition and retention initiatives
• Oversee website and e-commerce marketing activities

Trade & Retail Marketing

• Develop in-store communication and point-of-sale materials
• Partner with operations to drive footfall and conversion
• Support treatment and retail promotions, including new innovation launches
• Align marketing activity with operational capacity and utilisation

Partnerships & PR

• Identify strategic brand partnerships and collaborations
• Manage PR and influencer strategy
• Drive brand visibility through events and activations
• Build relationships with key media stakeholders

Budget Management

• Manage and allocate group marketing budget effectively
• Track ROI and effectiveness of marketing spend
• Ensure cost-efficient campaign delivery
• Provide monthly budget and CPA-aligned reporting

Analytics & Reporting

• Track campaign performance against KPIs
• Analyse customer insights and market trends
• Provide franchise network performance reports
• Use data to refine and improve marketing effectiveness

Success in the Role

• Strong and consistent Sorbet brand presence
• Marketing initiatives that drive measurable store revenue
• High franchisee engagement and adoption
• Effective national campaigns with local relevance
• Increased customer loyalty and repeat visits

APPLY NOW

19 total views, 1 today

Apply for this Job

Name *

Email *

Message *

Upload resumé (pdf, doc, docx, zip, txt, rtf)

Upload cover letter (pdf, doc, docx, zip, txt, rtf)